Hi there! I am Filippo Mari aka The Bohemian Cyclist.
After spending over a decade in the corporate world, I decided to quit and dedicate my life to cycling. For the past 15 years, I have been striving to make an impact in the bike world, spreading my passion for this amazing sport—which, to me, is not just about the workout but a pure adventure and a journey of discovery.
Besides founding a tour operator that crafts high-end cycling experiences, which is my main project, and a bike accessory company, I have also had the privilege of working on many exciting initiatives. For example, I helped create a hub where those who have dedicated their lives to two wheels can express themselves and make a living. I built a website to make self-guided bikepacking and touring easier. I have designed bike-themed T-shirts and accessories, written articles for magazines, produced videos and documentaries, and consulted for companies such as Festka and Bikeworkx. Additionally, I was an ambassador for Endura for a decade.
In a nutshell, my motto is: Never stop exploring.
Since I left the corporate and started being an entrepreneur, I have been very active. I have founded 5 companies and 1 clothing brand.
I am an active videomaker. I of course love to make outdoor and cycling videos but I also enjoy making ads, cooking videos and documentaries.
I love to write, particularly about cycling and video/content making. In the years I covered many topics: new trends, bikepacking, how-to, fashion, lifestyle.
I write copies for ads, short stories and most of all, articles for on-line cycling magazines.
I am in continuous evolution and that is only possible by surrounding myself with interesting skillfully people. A great way to do that is via cooperation. I write articles for bike magazines, I create contents, I consult companies both in marketing and sales, I design websites and many other things…
In the last 10+ years of activity me and my projects were covered several times by the local and international press. National Geographic among them. My latest achievement as been having one of the rides I designed in the Czech Republic make it to Lonely Planet “Epic rides of Europe” book.
I travel around the world, but when I’m not, I split my time between Bohemia, where my wife and I decided to raise our kids, and the Italian Alps, where I love to run whenever I have time off.
